Content and on-page SEO: pages that deserve to rank, and convert when they do
Google ranks pages, not websites. For every keyword in your guarantee there has to be a page that answers the search better than the ten pages currently ranking. We write them, optimise them and keep improving them.
Pages that rank and convert.
Included in every plan, with the 180-day Page 1 Guarantee.
Content is where most SEO goes wrong. Agencies publish "10 reasons to hire a plumber" blog posts nobody reads, while the service page that should rank for "plumber manchester" has 80 words and a stock photo. Or they produce a thousand words of AI filler that Google's helpful-content systems quietly demote.
SEOBOOM content starts from the keyword map. Every page has a job: a specific search term, a specific intent, a specific action we want the visitor to take. Our UK writers (ex-journalists and copywriters, not a content mill) research the topic, interview you when it helps, and write pages that are genuinely useful. Then we optimise the structure, headings, internal links and schema so Google understands them. Then we measure, and rewrite what's not performing.
What it involves.
Search-intent mapping
Every keyword matched to the right type of page: service page, location page, comparison, guide or product. Getting this wrong is the most common content mistake we see.
Service & landing pages
The commercial pages that make money, written with real expertise, pricing where appropriate, trust signals and clear calls to action.
Articles & guides
Long-form content that captures research-stage searches, earns links and builds topical authority around your services.
On-page optimisation
Titles, meta descriptions, heading structure, image optimisation, internal links and schema on every page, existing and new.
Content refresh
Existing pages that are close to page one are often the fastest wins. We rework, expand and re-optimise rather than always starting from scratch.
Conversion optimisation
Growth and Dominate plans include CRO: calls to action, forms, trust elements and layout changes tested to turn rankings into enquiries.
How it happens.
Map
Keywords grouped into topics and assigned to pages. Gaps identified against competitors.
Brief & write
Each page gets a brief: target keyword, intent, structure, questions to answer, internal links. A writer produces it; your strategist edits it.
Approve & publish
You see everything before it goes live. We publish, optimise and submit for indexing.
Measure & improve
Pages are tracked against their target keyword. Anything stuck on page two gets expanded, restructured or re-linked.
What you get.
- 2–15 optimised pages or articles per month
- Content briefs tied to your keyword map
- Written by UK writers, reviewed by your strategist
- Full on-page optimisation of existing pages
- Internal linking plan
- FAQ, Article and Service schema
- Quarterly content performance review
- Rewrites of under-performing pages
- You own every word
Content & On-Page questions.
Will you need my input?
An hour at the start and occasional questions. The more expertise you share, the better the content, but we can research most topics independently.
Do you use AI to write?
For research and outlines, yes. For the writing, no. Mass AI content is a penalty risk and reads like it. Our writers are humans in the UK.
How many pages do I get?
Two per month on Launch, six on Growth, fifteen on Dominate. Extra pages are £180 each. We'll tell you how many your keyword list needs.
Can you write for technical or regulated industries?
Yes. Legal, medical, financial and engineering content is reviewed with you for accuracy and compliance before publication.
The rest of the plan.
SEO Audit
A strategist-led audit of your site, your market and the keywords you can realistically win. Yours to keep.
Local SEO
Google Business Profile, reviews, citations and location pages that put you in front of people searching nearby.
Technical SEO
The fixes that let Google crawl, render and trust every page. Done in the code, in the first thirty days.
Link Building
Editorial links and digital PR from UK publications people actually read. Every link listed by URL.
E-commerce SEO
Category pages, product schema and faceted-navigation fixes that turn searches into orders.
Find out which keywords we'd guarantee you.
Or call 07312 262787